A warning to all of you who are ‘too busy’ for social networking…
This week Google CEO Eric Schmidt admitted that for five years he’d been aware of the encroachment of social networking sites like Facebook and LinkedIn on Google’s turf, but didn’t do anything because he was ‘too busy’.
“I clearly knew I had to do something and I failed to do it,” Schmidt said. “CEOs need to take responsibility. I screwed up.” Gulp!
Last week Facebook’s chief operating officer, Sheryl Sandberg claimed that ‘baking’ in social design is crucial to companies. Moral: don’t leave the oven unattended or your buns might get burned.
