It was only a matter of time before there would be more phones on earth than people. The statistic becomes more interesting when combined with another piece of research published last week – less than half of our national newspapers and lifestyle magazines have mobile-optimised sites.
Publishing companies shouldn’t be scared of exploring new territory. Working in new media is exciting, as we learn how to communicate in new and more instantaneous ways, by using social networks, for example.
In 2004 Que Pasa launched Virgin BITES, a magazine-style portal for Virgin Mobile users. Back then we were ahead of the game. Soon there will be more mobile phones than people (the current stats are 5.6 billion mobiles v 6.915 billion earthlings, with mobile ownership growing faster than population). Isn’t it time that publishing companies caught up with us?
